Case Study

Martinson Remodelers

Martinson Remodelers is a small sized Home Remodeling company working out of San Jose, but servicing the whole South Bay. They needed help optimizing their site to convert visitors to leads. Martinson's CEO heard about PageSpruce through another client and reached out to us.

Their old site was confusing and overly complex. We sought to simplify the site into bitesized easy to read sections. The most important information was displayed in a hierarchical style. And we were able to add contact forms in more pertinant positions on the site.

Sign up rates to their site were significantly increased after the update. We were also able to help separate the corresponding leads into separate categories through the use of our forms.

Key Challenges

Conversion Rate

Reduce bounce rates by engaging visitors.


Simplify and priorize company information.

Contact Forms

Improve the presence of forms throughout the site.
Go To New Page Screenshots

Our Solution

We ran their existing content through several different scenario to gauge the best course of action. Once we decided on a layout that was both intuitive and beneficial to SEO we got to work.

Once the layout was finalized we added relevent forms throughout the site. The result was an outstanding success, with double digit increases in leads generated from the site.

New Site Overview

See below for both the desktop and mobile version of the site update.

We were able wrap the new content into a sleek, modern design, significantly increasing user engagement.

  • Redesigned Site Desktop
  • Redesigned Site Mobile

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